Book Club: The E Myth

Book: The E Myth
Author: Michael E. Gerber
No movie
The E Myth book review:
What is the E Myth?


1: the entrepreneurial myth: the myth that most people who start small businesses are entrepreneurs 2: the fatal assumption that an individual who understands the technical work of a business can successfully run a business that does that technical work. Gerber walks you through the steps in the life of a business—from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed—and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Most importantly, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. When I first read The E Myth it really made me pause and think. It made me realize that in order to have a successful business, I need to constantly grow and improve myself – to literally change my way of thinking and mindset. I needed to take the necessary actions to grow, as my business is merely an extension of myself. Michael Gerber explains it more thoroughly below:

– If your thinking is sloppy, your business will be sloppy.

– If you are disorganized, your business will be disorganized.

– If you are greedy, your employees will be greedy, giving you less and less of themselves and always asking for more.

– If your information about what needs to be done in your business is limited, your business will reflect that limitation.

– So if your business is to change — as it must continuously to thrive — you must change first. If you are unwilling to change, your business will never be capable of giving you what you want.

My favorite quote: “If your business depends on you, you don’t own a business — you have a job.”

To purchase The E Myth, click on link below:

Barnes and Noble:
https://www.barnesandnoble.com/w/e-myth-revisit…/1100249444…
Amazon:
https://www.amazon.com/s/…

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For BOOK REVIEWS email myekajohnson@writeme.com. SUBJECT LINE: Book Review

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❤ When others laugh at you, say you are crazy, doubt you and begin questioning your ability, that is when you know you are headed in the right direction for what is meant for YOU. Let them continue until they start asking you how you did it…✅✅✅