Book Club: The E Myth

Book: The E Myth
Author: Michael E. Gerber
No movie
The E Myth book review:
What is the E Myth?

1: the entrepreneurial myth: the myth that most people who start small businesses are entrepreneurs 2: the fatal assumption that an individual who understands the technical work of a business can successfully run a business that does that technical work. Gerber walks you through the steps in the life of a business—from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed—and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Most importantly, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. When I first read The E Myth it really made me pause and think. It made me realize that in order to have a successful business, I need to constantly grow and improve myself – to literally change my way of thinking and mindset. I needed to take the necessary actions to grow, as my business is merely an extension of myself. Michael Gerber explains it more thoroughly below:

– If your thinking is sloppy, your business will be sloppy.

– If you are disorganized, your business will be disorganized.

– If you are greedy, your employees will be greedy, giving you less and less of themselves and always asking for more.

– If your information about what needs to be done in your business is limited, your business will reflect that limitation.

– So if your business is to change — as it must continuously to thrive — you must change first. If you are unwilling to change, your business will never be capable of giving you what you want.

My favorite quote: “If your business depends on you, you don’t own a business — you have a job.”

To purchase The E Myth, click on link below:

Barnes and Noble:…/1100249444…





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